Number one: is to hold an open house with invitations going to all your city hall employees, parks and rec, maintenance, city yard, police, fire and emergency workers and employees. Then on a different night hold another open house to all schools teachers, coaches and administration personnel. If you have an entire city eating at your restaurant the word of mouth will go all by itself also you will get a huge lunchtime following. I must add this as it worked for a couple pizzas places that needed a boost in sales and got it! I must recommend an alfredo, artichoke heart and garlic sauce option. Because you can make every specialty pizza with it, and being on the menu in conjunction with the (normally lonely) red sauce and it will open up a huge following that red sauce non eaters will recommend to every one.
Advertise!!! There are many ways to advertise, but you need to get your name out into the community and intice people into trying your pizza. A couple ideas that may work for you:1. Flood the community with menus and coupons for $2.00 off a large pizza. Hand them out to local businesses to distribute to their employees. If your community has a college, distribute them to student housing locations. Target apartment complexes, either by direct mailing a coupon to them or delivering them door to door. If your pizza is good, they will be return customers.2. Advertise for a pizza party of the week for local businesses. Each Monday, have a drawing for local businesses to win a free pizza party with up to (4, 6, or however many you choose) free pizzas delivered on the Friday of that week. If you can advertise this through a local radio station, you will get an even bigger hit. When you deliver the free pizzas, make sure you bring along enough menu/coupons for all employees to have one, plus extras for the break room.3. Visit local schools and offer to cater student events they might have at reduced prices. Once you get the students hooked, they will encourage their parents to order from you.4. Hand out menus/coupons at community events.
I think since it s fall and there are probably alot of festivals of sorts happening, you guys might want to set up a stand and give away free sample slices of your pizza. The only way people are going to know if the food is good is if they eat it, and they re more likely to try something new if they don t have to pay for it.
I think the best thing would to be have a low priced buffett for your grand opening so everyone will come in and get to taste your pizza.if its good then you will have repeat customers at you regular prices.good luck!
