unfortunatly your question is NOT specific enough, it is almost like how do i become rich? anyways, here at the things that might be important to you.In order to atract the most people to your business you have to make sure that the business is advertised properly. Decide who you want to have as a customer (as you said woman, but what age, how rich, how close to your house etc) then consider their needs.-- id you want to charge premium prices for the massaged then make sure that you offer the right service (pick them up at home or come to their homes)if you want to adress the broad public (depending on where you live) then you will have to charge little money and atract many people.be sure to advertise your business in magazines, and at clubs (golf club, tennis club, etc)tell your neighbors and extend the offer from simple massages to facial mask, to saunas, yoga classes, ... there are very few limits to what you can do.
Happy Endings.But seriously... Offer product. Sell something that they can take home. Candles, lotions, skin products... something that will add to your business. Make house calls. Advertise somewhere other than the newspaper or phone book.Radio is good... TV is better.Word of mouth is best.So give good customer service... so again...happy endings... :)
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Wow I could probably write 50 pages but here are my 2 cents. I am assuming here that you get enough customers into your store and you just want to maximise either the average sale or the profits or both:1. Cross SellingStock your stores with products which are complimentary to the service you provide. One of my clients is making more money from the sale of USANA products she stocks in her beauty parlor than the service she provides.2. Up-SellingWhen customers come to you do you advice them on what others services they could benefit from while they are there.3. BundlingBundle services and offer a very good value so that customers spend more.4. Loyalty programCustomers get a discount or free service after n visits. 5. Referral bonusDiscount or a free service for every customer who refers n other customer6.Birthday offersGive special service to customers on their birthday. 7.Joint Venture.Find a complimenting business and create a joint venture to maximise revenue and profits.If you need more specific advice drop me a note at saviopb@gmail.com
happy endings......it sounds funny... but very lucrative... .......too many creeps.. so i wouldnt do craiglist or anything...go to some places.. like tanning salons or hair salons and hang a flyer.. if your good.. word-of-mouth will spread.. good luck.....never offer happy endings.. but if they ask...... never know.. good luck
By not cornering yourself in only serving women. If you want to maximize your profits, don t specialize exclusively.