(1) Use a press release. You can write one yourself for free and send it to your local newspaper and ever submit it online for free. Your story can be picked up by several sources and published for free.Your press release doesn t have to be long or complex. Keep it under one page and provide newsworthy information about your upcoming event. If you can, create intrigue and curiosity and encourage your reader to take action - whether it be to purchase an event ticket or find out more information.How to write a press release and where to submit online:http://www.thenewbusinessidea.com/2009/1��http://www.homebusinesscenter.com/freepr�� (2) Give away free tickets on a radio show, this can get your event some free press also. It s ideal if you have a website set up where listeners can get more information on your event - and an opportunity for you to advertise other upcoming events as well. (3) On your website, collect contact information from your visitors by offering a discount or special offer. This way, you can build your own list of interested customers that you can contact every time you have a new event coming up. Constant Contact and StreamSend are good email marketing resources.http://opt-in-email-mailing-lists.com/(4) Advice for setting up a website yourself and website hosting for under $10/month.http://www.estorebusiness.info/Small-Bus��
You re killin me! Sorry, I couldn t resist the murder pun. Actually, Murder Mystery Dinners are the perfect kind of services that lend themselves to cost-effective marketing, largely because they target enthusiasts. And enthusiasts tend to talk among themselves, gather in specific places and do certain activities. You need to reach them in those places.The first thing I d do is set up a page on Facebook for mystery fans. On that page, you might create a blog about great mysteries in history. You might build debate about the best mystery books or movies of all time. Announce the worst actor to ever play a TV detective. The point of all this is to build buzz and conversation among devotees of murder and mayhem (fictional, of course). And you re also allowing people to self-select as fans of the genre, in turn letting you create a target market for promotion of your shows. There is so much you can do online -- Twitter comes to mind -- that would cost you almost nothing. As you build, you ll want to at least consider some search advertising.In the physical world, you want to build from the same vision of your target market, just with a better eye toward cost-effective marketing. Is there a bookstore in your city you could team with to target buyers of mystery novels? You might connect with an independent bookseller (it helps to know the owner) to create a win-win program in which the bookstore puts a Murder Mystery bookmark into mysteries they sell. Then you could give that bookseller a commission when tickets are purchased for your theater. You might even consider hosting a performance of the show at the bookstore.Finally, there are mystery dinner theaters in many cities. Go to school on how they promote, always looking for best practices you can incorporate into your marketing. And always remember, the butler did it.
I found a great book at my local library called Marketing without Money by Nicholas E Bade. Check it out!!! (pardon the library pun) ... If your local branch doesn t have it, ask about an interlibrary loan. If all else fails, buy the darn book on Ebay or Amazon. It will be a business tax write off.
Social Media Marketing is a great way to promote your event/business..FREE!
Why can t you try with some promotional giveaway? They are quite inexpensive and you could expect a good response rate. Visit Promo Direct Inc website for more information.
