Tuesday, January 11, 2011

I need a business name for my new building and construction company? -

Troy Dominic Legudi

TDL Construction Refabrication

You re lucky, Troy. You have an advantage over many of your competitors in that you can name your business for the digital age. Or at least buy the right domain name.You can use the Google Keyword Tool to find out what people search for in your area when they are trying to find a construction company.https://adwords.google.com.au/select/KeywordToolExternalThese three terms are the most popular:San Diego ConstructionSan Diego Home BuildersSan Diego BuilderSo if you re into commercial construction, you would register the domain name www.sandiegoconstruction.com or if into home building, www.sandiegohomebuilders.com or if they were taken as is the case for san diego, the closest possible alternative (such as www.constructionsandiego.com, which IS available) . It s a very common mistake for businesses to choose a domain name based on their company name. A domain name should always be based on what you ARE, not what you are called. (You also register a domain name based on what you are called and all its variations and have that redirected to your website)With that out of the way, to the original question : your name.Ignore suggestions to go with TDL or Legudi or any other some such name. They re boring, unmemorable, and create issues should you wish to ever sell the business.Go for a name that reflects 1. A competitive advantage that you have and 2. What you areFor example, a friend of mine owns a business called Prestige Home Builders - the perfect name really. These come from the top of my head - Premier Constructions , Master Constructions The Construction Professionals Dynamic Constructions OnTime Constructions Rock Solid Construction - you get the point. The name says what you do and creates positive associations. Which positive association is entirely up to you.

The name you pick should speak directly to your target market. Aggressive marketing will carry you forward from that point.

TDL Constructables Pty Ltd

How about Hammer and Nails Construction ?? Good luck!

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