A website business plan is the same as any business plan. Treat the website as your product -- you will have to give the concept of your product, what are its target market, how you will reach this target market, how you will market the site, how big this market is, how this site will make money, cost and revenue projections, etc. Specifically- explain what the website is all about- how this website will be monetized and earn revenues- what content will you put in the site- what are your strategies to attract traffic- explain why this site addresses a particular needYou don t have to be as detailed as to describe each button -- though you can say your marketing strategies include adding viral and social marketing buttons, or if this is an ecommerce site, that you will do continous testing to determine the optimal color, placement and size of your Add to Cart button
There are a few ways to go about it , before you do 1) decide on the purpose of the website - what do you want it to do.. give information, sell product, sell information2) ask yourself how visitors will find your website - are they searching for you and browsing for you or are they directed there purposefully in some manner .From there, here are some suggestions 1) find websites that you really like browsing for whatever reason. No need to justify it. If you like it, print out a screenshot of it 2) find websites in your genre or function. If you are selling a physical product like a shovel, find another company selling a physical product - it can be the same area like a garden spade or something slightly different like furniture . Find the sites you like to browse through and get screenshots of those Use these for layout ideas If you want to plan it out, you can do a data/user flowchart. Basically at the top you have tne entrance page, from there draw lines to the other pages directly accessible from the entrance page. From there keep dropping down so you ll have an idea of general function and layout of your site. You should find that you don t have too many squares and too many rows, otherwise your site is too complicated. Good luckhttp://designmyownwebsite.net
1) Need to know what are you going to sell2) Find sites which are doing same or similar business,3) Pick up the best, and look into it. Save your time and cost in this way.4) Or find pros like seofounders.com they can help
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