Are Billboards for small law firms/small businesses worth spending the money? -

Billboards are expensive. Has anyone rented a billboard for a small law firm, or some other type of small business? Was it worth spending that much money on it?

Hi Luke,I will try to answer your question rather than try to sell you something. Above the line advertising does work and is really good for branding. If you get a good advert, an eye catching one in a good location where people see it, (think traffic jams) then it does get you noticed.Will it drive lots of business your way? Unlikely as people don t really jot phone numbers down from these or remember email addresses. Law firms are something you only need now and then so there would not be instant buys, but at least they know a name. Personally I would only recommend billboards for brand awareness in the type of industry that you are in.They are expensive alright but over a period of time they do get a brand message out there. If you are in it for the long term, then probably worth pursuing, but if it is just to boost short term sales, then I would think carefully.The only other way it might work was if you were to maybe advertise something like Get a free will made today, limited period only. Something like that might drive traffic to you and you could possibly upsell.Hope this helps