This is important for any retail/sales job. It works for any position in any market with that job title. I learned it myself when I was a property manager for a storage company. To start, you first need to know your product. In order to sell your product, you have to know everything there is about it. Learn it, study it, know it. If you do not know anything about your product you are selling, how will you be able to answer questions to customers? You never know what a customer will ask you. It could be as silly as what thread is used or material is used in the clothes. Not knowing anything about your product, will not help with selling tactics to customers. For example: What are the benefits of these clothes? Do they last longer? Machine washed? Things like that are good to know to sell to someone. What are your current clearance items? What s in style now? You must be able to know your company you are working for to. The details of the birth of company (how it came about), the owner, what their mission is, and where other stores are also located near you. Know your competitors too. For instance: you could have other clothing department stores such as Aeropastalle or Pacific Sunwear near by. They sort of sell similar style clothes to Tommy Hilfiger. What is better about your store than theirs? Cost? Hours to customers? Order online option? If we don t have it we can get it for you? Etc. Once you learn those items which usually is covered in training, you can start to have confidence in communicating with customers. Not knowing anything about the product and background, yes you will have lack of communication skills. It s not going to be an over night learning experience. It s going to take time and you eventually learn what works best for you in the work place and strategy with customers. Definitely tune into your co-workers/managers advice on criticism if any is presence towards you. Don t take offense to criticism. Learn to love it. The reason is, you might hear someone elses competitive idea is better than what is not working for you and theirs may work for you too!Good comes with time and practice in retail. You don t always start off as #1. Who knows, maybe once you get started on the job you may find you do start off with real talent in this industry. Can t know until you give it your best shot!Best of luck and I hope I helped
Wednesday, June 21, 2006
How to be a good in retail? -
my friend ask me to join her at her job. it s a retail clerk at Tommy Hilfiger. It s very competitive and you have to have good social skills with sales and stuff. i suck at communication skills. what can i do to be a good enough for this job
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