we built a web site. to insure we would pop up first when people looked on the internet for a salon in our area we created a google ad-word account. we get a TON of business through the web site, so its maintained and updated on a daily basis.we also have a facebook and myspace account.the third (and most expensive thing we do) is advertise on a local radio station. one week out of the month our ad plays on scattered time slots through out the day. unfortunately the saying you have to spend money to make money is some what true. we definitely get the most biz from the web but i believe these things combined have kept us afloat when so many others around us have gone out of business!
Dear for this or any business you must keep in mind three things:1st one is quality, 2nd one is your behavior towards your clients and 3rd one is your business location.I had launch my website http://www.bathhardware-bathroomaccessories.com/.you can find out many more things for your saloon.
hold a ladies night once a weeks where ladies can get together and have their hair etc done and have a bit of champagn and mingle with other women, offer them a a ear to listen and talk about problems they are having just stuff like that
You are going to have to find cheap ways to spread word of your business. Maybe referrals get people $5 off. Send out e-mails. Post up in free local newspapers your business.
Do something crazy to draw in business