I have been debating about this for awhile. I own a newly established business that does business cards for new up and coming small businesses. I want to tell my customers that I outsource some of my work to an online printing company (vistaprint.com). I want to tell my customers, but I don t want to make my customers feel like I m cheating them.
What you re doing is subcontracting. You are attempting to operate in a more efficient manner. If this type of decision is made properly, you re serving your client��le better. Making responsible business decisions isn t cheating.
I used to be a printing consultant. I would source out new customers and then send the artwork to a printer that I felt would do the best job. I had a guy who worked at home, in his garage that would do basic flyer s and business cards (laser print). I had a printer who did full colour business cards with laminated fronts and I had another printer who did cards that were different paper textures ad gold print. I prepared most of the artwork and it is not anyone s business but yours as to how the work is done. As long as the customer is invoiced by you, you do not need to reveal your sources.If you do tell your clients, they might go direct to your source and bypass you and your commission.You are not cheating ayone unless you categorically state that all work done is done in-house and by you. Most businesses expect that some work may be out-sourced. I don t think they really care where the work is done as long as you provide a good service and a good price for them.I always put in a free card holder or wallet, just as a freebie. Oh, that was back in the mid-nineties, by the way.
just try saying: here we use vistaprint.com to help advance the quality of our products if you have any questions ask the manager, or what ever position you are.