I am running a website designing and Web based software Development Company , Now i am extremely struggling to get customers. Please advise me how i can get more orders and target customers; this is a small company with strong technical team and good profile. www.wizardi.co.uk
After a cursory review of your opening webpage, it appears that there is insufficient, inadequate SEO metatags to draw web traffic to your wonderful website. So, who s in charge of White Hat SEO at your site? Merely placing the entry Wizardi in the title metatag assumes that Wizardi is a major recognizable brand. And if that is not the case, then provide more description keywords which best describe your services followed by a geographic target, i.e., your business location in what city, state, country.Here s a helpful tutorial to assist in designing effective metatags which will draw clients to your website. Even though this tutorial was initially directed to the U.S. marketplace, it is very much relevant to other similar businesses in overseas markets:The most effective way to advertise on the Internet isto first set up a website and publish its domain nameon major search directories such as Google.com,Yahoo.com [at http://www.google.com/addurl/?...... andMSN.com since 85% of Internet shoppers rely on thesesearch directories to provide them with goods andservices. In a sense, these search directories are avery large Internet Yellow Pages.Nevertheless, should your website or opening webpagefail to contain generic keywords, then anyone usingsuch generic queries will not be able to discoveryour website. Your domain name [URL] of your website,in a sense, will be invisible, undiscoverable.You may want to consider some simple algorithms which,when observed and committed in designing of a websitewith placement of various critical metatags that cansurely achieve a high search engine presence andincrease Internet traffic to your website. Thesemetatag strategies work well with published webpagesat Google and Yahoo.Design: Should you create an extensive Flash-basedwebsite, make sure to fill-in the property entriessuch as the Title, Description and Keywords. Failingto do so, leaves no hard HTML or ALT resource that canbe readily indexed by search robots. Also consider theInternet audience and their incoming setup. Forexample, if they are on analog/dialup, Flash webpagestake too long to load up and therefore analog userswill likely lose interest and discontinue entering theFlash site. On the other hand, anyone on hi-speed DSLlines, will welcome Flash pages which load quickly. Sobefore designing a pure Flash websitge, ask the simplequestion, Who s my end user - is he on dialup orDSL? And if you had to choose between these two usersfor maximum marketability, then select analog userssince 80% of most resident users are still analogInternet subscribers and pure HTML designed webpagesis best for them.A non-Flash-based website which relies on hard text,is far easier to be indexed by search robots. Limitthe use of stylized text saved as .gifs since as agraphic, they are not indexable by search robots.Avoid use of frames since any number of search robotsare unable to properly classify textual material.Placement of Metatags:A ranking or search order does take place with Googleand Yahoo and it begins with the Title metag whichshould consist of no more than 65 characters separatedby commas. The Title should describe in genericterms, the goods and services, followed by a locationfrom which the resource is located, i.e., city, state.The placement of a domain name which is not genericwithin the Title is not appropriate, unless yourdomain name is a major recognizable brand name.The second metatag is the Description which isusually 25-30 words to form a complete sentence whichbest describes one s goods and services.And the very last category - Keywords are alsosomewhat limited to 15-16 words which can be pluraland compound in nature. Again, avoid multiple entrieswhich could be mistaken as spamdexed entries whichis defined as the loading, and submission ofrepetitive words into a particular metatag category. Spamdexing when discovered on a webpage and reportedto Google s spamreport.com can result in theelimination of your website from their searchdirectory.Good luck!
If you re London based, which it appears you are from your contact page, get out and about at networking events and build relationships with business people who have clients that could use your services. There are lots of opportunities for this in London and some of them are free. Try Business Link as a starting point. Once you get into this, other events will follow and you ll meet friends at the other events so you ll become more and more familiar to them which encourages them to spread the word about what you do.Good luck!
I wish I could answer your question, its going to be extremely difficult to achieve success as I don t see any hope. I too have a business and its getting real tough, unreal. My area is like a ghost town, actually all of Florida is.
Find some bad websites out there, email some constructive feedback to the owners on what they could do to improve their sites, and then mention your services.