Getting customers to come to my live music club? -

I have a live music club that is a fabulous venue. Great atmospher, great colors, great live music...all of the customers who come love it. The problem is I do not have enough people coming in. I have a Twitter and Facebook page, do some local advertising. Over half of the people who come to my club do so because they simply walked by. Can anyone give me some ideas of how to get customers to my club? Thank you.

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