Expand cautiously. Entrepreneurs are wonderfully optimistic folks, and it s easy to see the path to a much bigger company. But the economic environment screams out for smart growth, meaning limiting your debt and keeping costs under control. You should realize that large companies tend to work on a very different timetable from smaller businesses; they are much less nimble and willing to take risk. They have many vendors, large and small, chasing them at this point and you ll be one of the many. So, if you are eager to move into larger markets, be aware that buyers will move more slowly than you want them to, which means you need to plan for that in your sales cycle and your cost structure.That said, capital is beginning to loosen up for large companies and they appear to be ready to slowly grow their spending. If your idea is ripe and you can keep your risk low in this expansion, it might be the right time to position yourself for the economic expansion of the next few years.
Keep your I on the ball.
