As a franchise consultant, one of the most important questions any first-time potential business owner asks me is whether to start their own new venture or to look at franchising. Starting up a new mom and pop type business is statistically very risky. Numerous studies have been conducted on this subject, and the general consensus indicates that 90-95% of new independents fail within two or three years. The steep learning curve that is involved can be a killer all by itself. The few who do succeed in this business model typically have an extremely high level of expertise in their product or service. They ve lived it all their lives. When it comes to franchising, however, much of the risk is reduced, or even eliminated. Although there are no guarantees, this business model is as close as you ll come to a guarantee of success. The same studies show that new franchise business startups rarely fail. The reason for this, quite simply, is because the often very long exercise of trial and error has already been done so many times that it s reached the inevitable point of trying and succeeding. The franchiser has made it through the learning curve and, along the way, has developed the success secrets for that business. Those who fail in franchising almost always were not committed to following the franchiser s systems. The main reason you buy a franchise is to minimize risk and to set yourself up for success. Traditionally, in a new startup, independent business, you are almost always operating from a shoot from the hip mentality, which can lead to failure. There is no past experience to draw upon, and it becomes challenging to control all aspects of the business. With a good, successful franchise model, you open yourself up to a deluge of information regarding all aspects of information, including financial assistance, site selection, and a wealth of knowledge from existing franchisees. Also, rapid growth is inevitable with the franchise model, which is only a good thing for a franchisee for many reasons, such as increased name/brand recognition and exposure to national advertising campaigns, which increase sales. Tremendous buying power because of constant expansion is also a major plus. Of course, the key is to follow the proven system of success, so your creativity can be somewhat lessened. In addition, you will have to pay a franchise fee and an ongoing royality, and your individual ability to make changes to the franchise is reduced dramatically. To summarize, franchising greatly reduces risk, enables you to follow a proven, successful system, and increases your chances of success in business exponentially.
Franchise is more easy but need capital.However, most of new marketers have only the slightest ideas on where to start, and a lot of them are not willing or able to invest a startup capital in their business. However, it is almost impossible to start an business without spending some money on basic infrastructure.The very first option, if you have no money to start off your business, is to earn some capital using your already existing skills or knowledge. You can give tuition to students on your dominant subject in college, you can teach stuff about your hobby to people who are interested, you can write guides on knowledge or skills you picked up through experience and cannot be found in theoretical books.The fastest, most effective and easiest way to build your own business empire is through joint ventures.
I suggest starting up your own business. I feel you have much more flexibility when an entity is solely your own. With running your own business you have full control of what products you offer, the prices you set, the level of inventory on hand, hiring of employees, etc. This all comes with saying, you have the capital to create a business on your own. There are great websites and forums that are of resource to you online that will give you a step by step plan and offer guidance if you choose down the path of opening your own business. I know, whether it be starting your own business, or going with a franchise, may still be of fresh consideration, I am currently helping a friend get his own small retail store up and running. We ve been on the hunt for the equipment needed to keep track of inventory, products sold, all the point of purchase equipment and software and happened to come across this site, L-TronDirect.com He recently ordered a few hand-held barcode scanners and, as technical as the unit is, they were there to provide him with instruction and guidance on the function of the scanner and all its capabilities. Like I said, the thought of your own business may be a mere thought right now, but if you do get it off the ground, you should check out the equipment on that site. The scanners, computers and software they offer are sure to get your business running smoothly and keeping everything organized and tracked.http://www.l-trondirect.com/Best of luck to you! Hope this helps!
Start it yourself unless you get very definite help from the people who sell the franchise. The trouble with the franchise is that they might want your profits for a long time. That would stink. Also with a franchise you don t have too much control of your advertising and hours and stuff like that. But perhaps you d prefer that. Both ideas sure have merit - good luck. Just read any contract really carefully and look for hidden charges that the franchise guys want to nail you with!
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Do you have the capital reserves for a franchise - somebody elses retail box requirements stocking and royalties? You ll need about 75,000 to invest, and the franchise does the stocking and some of the advertising for you.
Start it your self. Make it a part of your advertising that your not a large company , franchise. No your a specialty pet store.
