www.elderhomecarelink.com is the answer
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Enroll with elderhomecarelink.com They are an internet based referral agency for home care businesses. They receive many requests from family members who need home care. They will require you to pay a small set up fee, about $150 and charge $15 per referral, but you are sure to get clients. The website is www.elderhomecarelink.com Just tell then they area you need referral from.
Make a website, get fliers out, even put a decal on your vehicle with your business name and tag line. There are doctors that work strictly with elderly and you could see if you could get some referrals from different doctors, etc.