I can t think of anything specific, but here are a couple of general tips:If this is an upper level business, I would stay away from cute. Also, make sure to spell everything right--nothing will turn smart kids away faster than Tutoring 4 U or something like that.
I wish her luck, these are all subjects that will not attract customers, GCSE and A level maths and A level science subjects will get clients.A level criminology-- not much demand. I have never heard of any undergraduate in sociology or social sciences paying for extra tuition. Hell, they pay enough on undergraduate fees.If I saw a business card offering to teach all of these subjects, I would suspect the person is a jack of all trades and master on none. Also any tutor agency in the business for a few years will tell that business evaporated in the last economic downturn i.e. around 1979 to 84.
How about,Books Pens Buttons Educational Services