Tuesday, July 28, 2009

Would this be considered low class? -

ok, so I have in mind of opening a boutique...now I want to sell high end stuff like cost between $75-$3000 on one side of my boutique.....then in another room of my boutique I want to sell like dollar store stuff......dollar.. to 75 bucks....thanks.........also, help me name this type of boutique....something with the words international, or worldwide AND the word luxury or something similar....AND to portray the dollar stuff in the title of my boutique....thanks

Not a good idea. People who buy high-end stuff don t want to be associated with stores that sell low-end products. You might do ok on the low-end side, but you are killing the high-end side. You won t see Gucci affiliating with Wal-Mart. High-end retailers must protect their brand by keeping away from low-end retailers. If you want to sell at both ends of the spectrum, do it in different stores.

High and low end are two seperate markets and target audience. I will suggest do not mix both of them. Stick with only one (Either go High end or Low end) depending on where you are opening you shop. For example: If you are opening your store in high end area then carry only high end items.Try Cla$$ Botique as an example

I agree, as a purchaser of higher end items I wouldn t want to be faced with tat or the shopper that $ items might draw, when shopping for luxury goods... sounds snooty I guess but just my opionion.

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