Sunday, November 20, 2011

Why doesnt a community support a small business after the first year when the business is good for the area? -

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Probably because the business does not provide goods or services that the community wants. Or they don t provide these goods/services at a reasonable price.

BC, I m befuddled by the tone of your question. You appear to have a sense of entitlement about your company -- the community doesn t support me even though I m good for the community. But if your organization isn t supported by the community, the cold, hard truth is that people in that area probably don t agree with your assessment.Rather than feel bitter about the community, you need to start figuring out why your prospects have changed. ASAP. Have new, better competitors entered the picture? Has your product mix missed the mark? Are your prices wrong? Have your services slipped?Your market research needs to start today, right now. Ask customers, What can we do better? See if former customers will tell you why they left. Ask ask ask. (You might have to hire someone to ask for you, so that you re getting honest responses.) Then make the changes to fix your business as quickly as you can.In other words, this isn t a community problem, BC. You re the one who needs to change behavior. Sorry for the tough love.

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