I understand how you feel. I ve been working for myself for more than 15 years and I wouldn t dream of going back to work for someone else.Your own business can work out IF you plan properly. The first thing you will need is a savings cushion. Enough to tide you over until the business becomes profitable. This could take six months to a year. It could take less, but it s better to be safe than sorry.The next thing you need to do is take your time deciding what kind of service to offer. There are many kinds of businesses you can start. Explore all the possibilities before picking one.Lawn maintenance and painting are both very labor intensive. How old are you? Are you physically able to do it?Lawn maintenance is also seasonal. It s o.k. to start a seasonal business as long as you know what you will you do during the off season. Have a backup plan.Once you decide on a business, you ll have to develop a marketing plan. That sounds complicated but it s actually very simple. It just requires some thought. For instance, I found the lawn service I use through an ad the owner of the service runs in a free newspaper we have around here called The Pennysaver. This is where everybody looks when they need something done around the house or yard.This inexpensive ad is pretty much Jason s (the guy who cuts my lawn) whole marketing campaign. When business slows down in the fall, he has a card he sends around to his list of customers reminding them that he s available to do any hedge trimming, etc that they might need before winter. This worked a little too well this year and he got swamped will calls. Next year he plans to only send out half the cards at one time.This is just one example of how simple, inexpensive and effective a marketing plan can be. Yet this is where most new business owners fail. Lack of marketing.If you take the time to choose the right business for you and then market it effectively, you will surely succeed.
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