use the term deal rep or dealer representative and the product you re looking to sell.also look to see if there are trade groups for the type of product you sell. For instance... if you sold x-ray equipment there are tons of dealers who sell multiple lines of x-ray equipment.hope this helps.
These links are a good source of wholesalers - http://www.find-a-wholesaler.co.uk/http://www.gowholesale.com/http://productsearch.tradekey.com/wholsa��http://ezinearticles.com/?How-To-Find-RE��Your local phone directory should provide a list of wholesalers. You could use online Yellow Pages - http://www.google.com/search?q=Yellow+Pa��
this is a tough question....i want to preface this with saying that I have a lot of business experience... with that in mind, i understand that you as the company owner probably don t have much time to do this kind of thing on your own.. but here s the trade off.. pay some company a buttload of your profit? or.... do it yourself for a little while. ask yourself this. How many products can you produce per week or month? How well will they sell? how often will you need to restock the retailers? think about those things and that will tell you approximately how many retailers you can handle at the moment.... then YOU go out and find those retailers locally or regionally... keep up with them... TRACK their progress... be 100% hands on with the first few... they are your lifeline.. don t trust that to another company! once you ve maxed out, take your profits and expand your operations. for what it s worth, there are TONS of people who you can hire on a commission only basis that will literally go from store to store and sell your products to the store owners. they do the research, they do the sales, they make part commission on it.. I ve done this for companies. I was smart enough to be the person who hired a TEAM of people under me and gave them each areas to deal with, and managed them... i gave them a smaller cut of what i made per close and kept the rest ... plus made 100% commission of my own sales... i made damned good money doing it, and there are lots of other people who would gladly do the same for YOU. that s PROBABLY the best bet... you may have missed a key word a little bit ago... i said TRACK ......... track their progress.. track their sales... track the value of your product to the consumers...... if you can show that you re product is flying off the shelves, THEN you can go to a larger distributor and say look........... this product has done X, Y, and X over this many quarters, and i anticipate that with a certain amount of advertising and good distribution it should blah blah blah.... then you work out a deal with them and either sell out or distribute and expand further........ that s -the- best way to do it..