It could be either. It could also be because you have a poor location, or that you don t advertise enough, or that you advertise to the wrong people, or that the people who work in the store aren t very nice to the customers, or ...Point is, there are a million reasons why his business isn t doing well. We know nothing about the store, so you won t get a very good answer from any of us.
Could your clothing be high price for the people to afford? Or what kind of clothing are you selling?
Do you advertise? If not, no wonder you re not doing well. You have to be on local radio at least.