What does quot;starting at no market share at allquot; mean in a business plan for weaknesses? -

Well its like this - k-mart walmart - sell the same stuff basically, but only one has the greater market share , in your case its a distinct weakness, that one) the product or service has no peers (or competition) that two) the product or service is brand new and must find its market base. and three) A lot of money must be spent in order to generate interest and sales.