If you create an easy to use website many people will definitely take advantage of that. I would love to be able to go on a website and be able to pick exact options. Like add a $250 deductable and see how much of a discount I get as opposed to a $500 deductable. But if it s just sending a request for a quote and getting one back by email, that is just too faceless. The happy medium is a truly interactive website. Until then I think most people will buy policies either by phone or in person.
no