People are pretty conditioned now to assume a business will have the same name as the website. If you want Sears, you don t google it, you type in Sears.com and voila. If your business name is different, people may not bother to take the time to look it up, and you may lose customers. As well, some other business might register under the name matchiing your site, and it could cause some confusion, again risking lost customers. Unless you can afford the risk, and seriously want the names to be different for whatever reason, it is best and most convenience for customers if they match up closely.
It s just smart for branding and helping people to remember you in general.If you can t get the exact same domain as your business name, it s ok. Just add your city in front of it or alter it slightly. But, it s still best to be very similar as people are extremely busy and don t tend to remember more than they have to. Be easy to find.
Yes there are some advatages,as your clinets can look for you in let s say google and by typeing you business name they will find you.www.freshebusinessideas.blogspot.com
None whatsoever.
