Our company is based off of a guerilla business model, which has us starting out with having our office based out of an apartment for the time being. Because we don t have a physical location such as in a mall strip or office park, we cannot present ourselves with a place where clients can do walk-ins. We are strictly by appointment, but we want to generate steady traffic as a retail location might do. What would be the best marketing technique to use in our scenario, given that our budget is somewhat tight? I have heard that mass mailing is definitely an option, but have also heard that door hangers are even a cheaper route, but we may have to obtain a loitering license?
There is a book I am currently reading called: The lead generation handbook : how to generate all the sales leads you ll ever need-- quickly, easily, and inexpensively! by Robert Bly. So far it has been a great book. It talks about strategies for getting more leads from the marketing materials that you do use. I have a business myself doing home repairs and also do in home estimates. I have found sites that are lead aggregaters or generators. People looking for your service or product go to their website and then they send you their info. It costs money but at least for our work it is profitable. Door to Door is also very effective because we have the chance to remind people that they need our service by pointing something out they need when we speak with them at their door. We have tried to use door hangers before and it didn t work for our service, but that could be because of a poor layout and offering. Good luck!
I believe you will be violating housing laws if you operate out of an apartment and have people coming to your apartment. Additionally, lots of people coming to your apartment might get you reported as a drug dealer. You need to find another way to do your business - website, meet customers at a coffee shop, etc.Many people work from home but few have customers coming to their homes. The marketing method doesn t change. You just don t put an address in your ads.
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It really depends. Some marketing methods work better for some types of businesses than others. Email me some info on your business and I may be able to offer some advice.
I own and Operate a Successful Courier Service. I operate out of my Home. All of My Billing Invoices have a Post Office Box # on them. I have a Land Line that I use for a FAX when Needed. I also have 2 All-in-one Fax, copier,printer, Scanner. The Fax is a MUST Have for any Business. I do not Know What Kind of Product that you Market, but I would NOT Bring a Prospective Client to my Home/Apartment. It Does Not Look Professional AND it can be Dangerous! If at all Possible, take your Product(s) to the Buyer to Demonstrate at Their Location. If that is Not Possible, Put it on-line with any of 10,000 Proxy Servers with Pictures of your Product and a Contact Phone and E- Mail. As soon as you have made enough Money, Rent a Booth in a Mall or Kiosk somewhere, or even a Flea Market . I started this business with a 13 year old pick-up truck and a $500.00 Charge Card for Gas a few years ago. I now have 5 Full Time Drivers and a Gross Income of close to a Half Million Dollars $500,000.00 This Year. Never Bring a Prospect to your Apartment or Home! I could be of more help and will be Glad to Coach you. You can put me in your Contact list and e-mail me.
