How do I establish pricing for Distributors on a product meant to be sold at the retail level for $4.95? -

I am already selling this product directly to liquor stores and convienience stores at a wholesale price of $2.50...is this too low?

I need to know the income statement mathcost to buy, to stock, $ for sales people, etc.your wholesale/retail SEEMS ok

Sounds rather low. The retailer is getting nearly a 100% markup which is pretty much unheard of in retail.