Saturday, August 20, 2011

I got a new job amp; need to find info on the industry i.e. profitability, market research, etc. Any suggestions? -

I am looking for financial data for other privately owned companies in our area to see what kind of business model works best, data on marketing strategies that have been successful at obtaining a larger customer base so we know where to spend our money, profitability statements for the products we retail, info on competitive wages to pay the specialized employees, etc. Any idea where to start?Thanks in advance!

As you can imagine that kind of data you are looking for will be closely guarded by any company. This is the kind of information that has build a company and made it successful so they are very unlikely to share that with others. I presume that your employer would not do that either if they would be very successful in their field.Especially if you are interested in privately owned companies it will be difficult to find any data from them as they have no obligation to publish their annual review.For the salaries, do some research online on job searches for the people you are looking for (for example use Monsterboard). In there you can often see what is offered.As for increasing your own customer based and best strategies, I would advise in investing in Market Research reports. There are numerous agencies out there who might be able to supply you with reports.

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