because they re cheap, and they go with anything.
Miners and young people don t wear the same style of jeans.Levi has a strong brand which can get them into a variety of different style stores. Having their jeans in the popular stores sells them. I think when a lot of people get into a store with a bunch of mixed labels, they are looking more at the style then they are the brand.
They last forever, comfort, can y say the price is what it used to be but the quality is good!
