After listening to the professor above (good advice), i WOULD also see what they don t have. I know in the place I used to live we didn t have the population to be the Urban Area for the Foot Locker to sell us Nike Dunks, but we loved Nikes.Then a store opened that sold The colorful Dunk Hi s and Lows and THEY SELL ALL OF THEM, and it s very good business.It s a small boutique so start with a selection and see what sells, be cautious at first with a couple bold shoes.More than a handful, less than a busloadAlso, who are you selling to? This can be important to determine your target audience to go study what they like.
visit at least 10 shoe stores in a 50 mi radius [as a studentof fashion merchandising?] and find out how they are doing.and why they chose what they chose.