you could try to use cooltext.com to create a logo.you could also make business cards vistaprint.com (i think that is the name. also, give you like 250 free cards).you could go with a retro design and a sparkle shining off your name. might check with your local SCORE office. they can help you set up your business plan, marketing, bookkeeping etc.you might offer a green service package with environmentally friendly cleaning products.you could get your local newspaper to run an article about opening your business. also advertise at local events around your town. you could also provide a discount for new customers. they will hopefully tell everyone how good of a job you did. word of mouth is the best form of advertising and it is free
advertise.