Rent a BILLBOARD for one month on a major thoroughfare. Have an easy number to call and to remember. Like 888-NO-FAULT and so on, or 444-4444, etc. This will give you maximum impact, see your face, read your blurb, know your number, and call you. Have a niche.
Avoid the yellow pages....a collossal waste of money...Lawyers and Dentists are the biggest suckers for the YPThe way to beat your competition to the punch is via direct mail. For the same money you put into the YP you can reach 1000 to 3000 people per month...thats approximately 999-2999 more people than who will see your ad in the YP. Yes you need a listing inthe YP...but full ads are dudsGet a website up and going. Direct Mail can drive curiosity to your web presence where you can educate potential clients in the privacy of their own home. Weebly.com is an outstanding instant site service. There are many hook elements that you can employ in your direct mail campaigns to coax a response...and for those not needing lawyerly services right now, it brands your name, makes people aware of you, and with your site, allows them to learn more about you.This aggressive approach will get your name in the minds of potential clients thousands of time faster than if you were putting all your effort in a book that sits for months waiting to be opened and sitting amongst a clutter of 250 other lawyers.Hope this helps!
Focus.Target the type of law you d like to practice.Focus.Then target populations who tend to need those services.
