Sunday, April 26, 2015

How do I find out how many people would eat at my restaurant? -

I m thinking of opening a pizzeria in a small farming town (800) with small towns all around. How do I come up with an average customer count?

I would like to caution you on opening just a pizzeria, especially in such a small town. There is very little profit to be made in pizza, even though it seems otherwise.My spouse has been a food vendor for 20 years and we watch the pizzerias come and go. Most barely make it a year, thus losing money instead of making money.You could have a minimum order size from your food vendor... usually around $300... and only 1 day a week for orders... say every Tuesday you order, you receive your delivery on Wednesday, and you pay when the driver delivers. Therefore, you could not just order a few things. You have to buy cases, half cases, gallons, etc. and order at least $300 each time. Buying from grocery stores adds up rather quickly when you only need a few items and can t order from your vendor that week. You would be charged higher prices from your vendor due to less volume to start but the product would be restaurant quality. Note: some items, say Kraft cheese, would be the same cheese they sell in the stores, but it hasn t been hauled around in trucks changing hands from wholesaler to wholesaler to seller, and there are bigger packaging options; which is very convenient once you get going.Just be cautious in this venture. You would be best to sell them from your house 1 by 1 as a starter and see how it goes. You could try to commission some local grocery or convenience stores to carry your item for a small fee. Start out small and work up to big.When you re completely ready (friends and family have tasted your product and profess to buy your pizza, you re stocked with products needed for orders, you ve run a dry run over and over to get prepared) run an add in your local paper, attach advertisements to all the free bulletin boards you can find in town (grocery stores, laundry mats, churches, bowling allies, convenience store windows, car washes, etc.), run ads on craigslist.com, yahoo locals, and anywhere you can find local people to announce your Grand Opening ! Use a short, concise, but slightly flashy ad. Something that will catch the eye of your locals. Lets say your town has a fondness toward something... see if you can use a spin on it in your ad. (Say the local school s mascots are the Tigers and the Cubs and your town comes together for gentle rivalry each year when football season starts. If its appropriate for you, you could offer a discount for each team to see which team gets the most local support. You could advertise this FREE at the local ballpark. Say cheese pizza 1 for Cubs and cheese pizza 2 for the Tigers... you would be able to announce the outcome at your ball field while everyone is there, for FREE, oh except for the free pizzas you would have to deliver to the winning team players! Another example, $1.00 off a large pizza when the Cubs win or when the Tigers win, whichever you so choose, however you so choose.Keep in mind... people only eat a certain amount of pizza a month. So don t be discouraged if this doesn t take off as soon as you would like. If your product is superior to others and marketed throughout your town by signage and word-of-mouth... you will get business! Just be prepared. :)I hope this helps!

It depends where you open it. If you open it in the middle of your farm, then no one is going to come. You need to open it near a shopping center or a grocery store, where other people will see it as they are doing their errands. It would be a good idea if you have the money to spare.

Unless you re psychic you ll have to take a guess, but a town of 800 seems a bit too small to make a profit in.

just go door to door in your town and do a survey if they would like a pizza place in town and how often they would eat there if there was

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