Proper training of staff and proper procedure in brewing the coffee. Starbucks dumps old coffee and brew new ones, and most specialty drinks are mixed by hand by request. No shortcuts, leaving old coffee on, and so on. Everything is squeaky clean, and cleaned very often. In fact, Starbucks folks have to go to barrista school, IIRC. ---Kasey C, PC guru since Apple II daysBorg Burgers: Have it our way. Yours is irrelevant.
Are you planning to roast your own beans? Influencing the taste of coffee has to do with the beans.Ambiance, Atmosphere and location are extremely important elements of your coffee shop.How far into the process of opening a shop are you?