when i started my company, i added things to my web site that i would look for if i was looking for a company like mine. I own a personal care home, so I added a sample menu, what is included in the care i give, meals, snacks, laundry, including ironing but dry cleaning not available, the hours someone is actually awake on site, general pricing, etc. I wanted to give the prospective client all the information I could, so that I would receive only serious calls who could afford my services. I added an e-mail address so they could ask questions, without feeling any sales pressure. I love pics. Nothing (at least in my line of work) is worse than getting excited about something and then feeling let down when you actually see it. I gave my address as well, because I wanted the prospective client to be able to see the neighborhood they would be moving their mothers to. That may or may not work for you, depending on what services you are offering.Hope this helps. Roll play with friends and family. Ask them to pretend they are looking for your services and make note of their queries.
Hi Jennifer. I guess it depends on what business you are in. My customers always comment on the pictures. My site is simple yet thorough. Most questions that would be asked by a customers phone call are answered on my site. when they call I direct them to my site. If they like what they see or they are interested they call me back. My site was very easy to create too. Check it out to get an example of how I did it. WWW.NANAHOMEDAYCARE.COM . Good luck with your business venture.
