How do you come up with a brand name? For a website AND/OR clothing line specifically? -

I have a lot of ideas that come and go in my head but i m afraid they are either already taken, not catchy enough, too hard to spell, or i dont like them enough to live with them for ever. HELP! How do you choose?

There are a number of ways to do this, and the one (or more) you choose really depends on your background, experience and attitude.If we re talking about an online business, I can think of a few guidelines you might want to follow:1. Get personal. Really think about why you are willing to devote your time and effort to this business. For a fashion blog, what really revs your engine about fashion? Is it the colors (ex: Hue Cry), the wild designs (Couture Clash) , the glamor associated with the industry? Putting a piece of yourself into your name will make it much easier to live with.2. Look around. What region of the country do you live in? Will your store reflect it? Words like Urbane, Burghal or Civil might work for an urban look. Rustic, Idyllic or Sylvan might work for a rural look.3. Differentiate. Do you have something unique to offer? If so, make sure to emphasize that. Now, since you already have a lot of ideas, try putting the name you re thinking of in quotes and looking for it a search engine. (I m sure there s one around here somewhere... ;) ) Count the results. If you get more than 100, try something else. Especially try another if you see the .com domain is taken. Net, Org and Tv domains suffer seriously from differentiation issues.And be sure to take advantage of your closest resource, your friends and neighbors. Get their advice. Most of them will be supportive of your ideas, but take their advice with a grain of salt. They won t want to hurt your feelings. After all, they have to see you regularly...One more thing I can think of: Take advantage of the resources from the Small Business Administration. They have online resources that can help you establish and grow your new business. Also, check out the other websites listed below for more advice.Good luck!