Getting VC financing is very difficult particularly in the current economic environment. They are looking for the combination of a compelling product/technology and the technical and managerial talent to make it a reality. It is often more about the team and your ability to build a business around either a new technology, product(s) or a powerful business model that it is a specific idea.Its important to understand that VCs primarily invest in great management teams and/or exceptional technologists. So, if you don t have the background, I strongly recommend you get it before pitching your idea. Generally, you need to have either several years of senior corporate experience in the right area for your venture or be a technical expert in the field of your products/business model. If you don t want to wait until you acquire the knowledge yourself, you need to recruit it into your team.If you ve got the goods, research the vc firms to find those that invest in your product/business area. Then, network to get a referral if possible. It is much better to get a referral than mailing your plan in. VCs get hundreds of busines plans pitches and it is very hard to standout if you mail it in. Make sure you are really prepared with a well-thought presentation and be prepared to answer questions about your market and competition.An attorney or business associate can be a good place to get a VC referral. You also can network among business executives in the field of your business. One thing to do is don t try to get a referral to just any VC. You want one that is interested in your particular type of business. VC s websites can be helpful at indicating their investment focus (and can show you if they already invested in a competitive venture) but they are often very broad when in reality they favor certain sectors that change over time with the business climate. Again, networking with executives that have received funding or pitched to a particular VC is the best way to gather insight if you don t know any VCs to ask directly.The National Venture Capital Association (nvca.org) has a lot of information including a listing of members. Also, Entrepreneur magazine published a top 100 VC list: http://www.entrepreneur.com/vc100But remember, target those that are focused on your business segment. Good luck.
Monday, May 5, 2008
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