How can I make more customers come to my small business? -

I have a video game rental store. I need to know what media or means are best employed to appeal to more customers.I know location is one variable, but what else can work?

Try guerilla marketing techniques. Get a book on guerilla marketing. Put together a web-site and try low-cost internet advertizing, or even internet sales. If all else fails, try radio advertizing. Try identifying your target market and try finding ways to go after them in the places they work, live, shop, and hang out.